Filipino fashion blogger Bryan Grey-Yambao, more popularly known as Bryanboy, is taking things to the next level. The 23-year-old has just announced he's signed a deal with LA-based Creative Artists Agency (CAA) to manage his career.
Often considered one of the leading talent agencies, CAA's clients include celebrities such as Oprah Winfrey, Julia Roberts, Steven Spielberg and Will Smith.
The deal marks a phenomenal leap for Bryanboy, who rose from obscurity by blogging about fashion from his hometown in Manila.
Nowadays he's front-row staple at some of the biggest fashion shows in London, Paris, New York and London, rubbing shoulders with the biggest names in the industry. It is also proof of the increasing clout of fashion's internet stars.
The details of the deal have not been specified.
"After being a one-man blogging circus for almost seven years, it's high time that I change the way I do things," Bryanboy blogged on his website, bryanboy.com, which has become the go-to place for fashion-lovers. "I need to focus on what I love doing and delegate the rest."
Bryanboy began blogging from his parents' home in the Philippines. His unique, often funny, take on the latest trends and looks soon caught the attention of the world. Buoyed by the growing popularity of social networking websites, he soon joined an elite group of fashion bloggers around the world who landed much-coveted front row seats at some of the most high profile fashion shows.
With fashion labels and designers keen to grow their internet footprint, Bryanboy, along with other bloggers, became a force to be reckoned with.
"I've been approached by several agencies in the past but sometimes, you have to go with who you think is the right fit for you and what you want to do in the future," he added. "I've signed a contract last week with one of the world's high-profile agencies, CAA. They represent major people like Oprah, Julia Roberts, Tom Cruise, Zac Efron, Blake Lively. They also represent music stars like Christina Aguilera, Mariah, Justin Timberlake, Usher, among many others."
To date, Bryanboy has even had a bag named after him by designer Marc Jacobs. Major brands now announce their collaborations with him with a flourish and he is constantly on the road - jetting around the globe.
"It's not easy to werq (sic) and hustle my way like the rent is due tomorrow when half of my time is spent 38,000 feet above ground," he said on the blog, announcing the deal. "I could only do as much as I can. Even my personal life is suffering — my contact with my family is limited to the odd, occasional phone call (Osama Bin Laden is dead, says my mum).
"I'm very excited with this new chapter in my life. I'm in this for the long haul. It's been a pleasure of mine to share my dreams with you over the years through my blog. Now that I have a powerful machine working with me and protecting my interests, perhaps in the future, I'll get to share even bigger, brighter dreams."
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